Start a planner brand
Hello! Who are you and what company did you start?
Hi, I'm Jess. I am 34 years old and I am from Tasmania, Australia. I startedJagen des Planerfriedens2015 when I was pregnant with my third child. Originally, we were based on Etsy and only sold planner inserts, but have now grown into a one-stop planner shop that caters to seasoned "planner junkies" looking to expand their planners, as well as novice planners who want the fact that We Love Our shop is the only shop in Australia that allows you to create your own personalized ring planner style planner.
Customers can choose their planner size, cover pattern, dividers, accessories, and hundreds of refill options. We have over 300 "inserts" covering everything from weekly, monthly, and daily layouts to fitness trackers, meal planning, habits, health, Christmas, and birthday party planning. We also sell ready-to-study packages, wedding planning, teachers, and more. We really pride ourselves on having many, many options so people can choose the perfect planner to suit their unique lifestyle and needs. For example, a busy mother of three who tries to find time to exercise each day will need a different planner than a young college student living alone. We also offer niche templates, for example for people using the National Disability Insurance Scheme in Australia; there is literally nothing like it on the market.
In recent years we have greatly expanded our range to include not only planners and inserts, but also planner boards (beautiful covers), dividers, notepads, stationery and more. We also recently launched our subscription box service, where customers can receive a "Planner's Peace Box" every other month, filled with Planner and Self-Care goodies. We have many more plans for new products in 2020.
What is your backstory and how did you come up with the idea?
When I started Chasing Planner Peace, I was the mother of two very young children and worked part-time at a government job. I found my job extremely unsatisfying and boring, with little room for creativity. I never dreamed that opening an Etsy shop would result in a business that could become a full-time career. I've always been told to find a safe job and keep it, don't take chances!
After the birth of my second child, I became interested in using a paper planner as a hobby. In fact, there is quite a large community of people (mostly women) who combine organization and creativity and love to use their planners as a reminder and scrapbooking tool, using stickers and washi tape to decorate.
I liked the idea of using Filofax type planners where you could really customize your planner by adding whatever 'inserts' (refill pages) you wanted. I would download printable inserts from Etsy for calendar pages, meal planning, etc., but could never find a design that really worked for me. I would also waste a lot of time, money, and printer ink trying to print the printable inserts, since each file had a different format.
Customers are hard to come by - each one is a marketing investment to get them to visit your site and spend money. If you can give them a good experience, they will come back and tell others about it. Focus on the long game.
Finally, I decided to design my own inserts. I wanted a design similar to Erin Condren's popular planners so I could use stickers. I was part of the planner community for almost two years before I decided to put my inserts on Etsy; the name came to mind quickly.Jagen des Planerfriedensfor my shop, as there was a bit of a joke in the planner community that "planner's peace" is elusive, leading to a lot of online shopping to find (or create) the perfect planner. At the time, there were only one or two stores in Australia that sold printed inserts. He knew what Australian customers were missing in our local market: colorful inserts, high quality paper and a wide range of different inserts.
They were all available abroad in the United States, but the postage and exchange rate made them financially unaffordable for me and many others. I am so surprised that someone bought my bets. However, I quickly gained many clients and was very busy selling a wide range of printed inserts as well as planner dividers and accessories. Many of my clients were actually from abroad and took advantage of the exchange rate. We kept growing and got busier every month.
About two years after opening my Etsy shop, I decided it would be a good idea to open one.Shopifykeep only as backup for Etsy. I assumed that only my VIP clients (only about 500 people at the time) would use my site and I figured Etsy would be the main source of income. HeShopifyThe site launched like I never expected. This allowed us to expand our product range far beyond just planner inserts. We now sell our own brand of Filofax style planners, over 200 (maybe 300) styles of planner inserts, dividers, pens, notepads, a subscription box service and much more. During our busy time of year our monthly billing is approximately $25,000 and allows me to work full time from home and employ two people part time.
Walk us through the process of designing, prototyping, and manufacturing your first product.
The first few uses of my planner were really terrible compared to what we are producing now. I had no idea what I was doing and hadn't given any thought to packaging, postage or branding at all. I made a logo in MS Paint out of all things.
My first inserts were designed with Microsoft Publisher (don't worry, I use professional software now) and it took many, many nights after my kids went to bed. I knew from my own planning experience what would be popular and what was missing from the market. As an avid planner user, I knew exactly what I wanted and I went for it.
Initially, we invested very little financially in the business. I went to Officeworks with my husband and spent $200 on an inkjet printer and paper. I worked on my living room floor and then at a small desk in the kitchen. Since then we have slowly upgraded and researched to find the best paper on the market and now have two commercial printers from a dedicated in-house office. I'm very lucky that we print everything on demand in-house so we can test new products and if they're not popular we just remove them from the site.
We didn't have to spend thousands of dollars on stock we made elsewhere. Many of our early designs began as custom customer requests and slowly the range of products we offered grew and grew.
We started on Etsy, which is very easy to set up and perfect for beginners. Our first few photos were lousy quality, but somehow we still made sales. Over time we got 5 star reviews and more and more orders. It was only after we decided to settleShopifythat we had many requests to offer our own range of planners and at that time we started production with a factory abroad. We originally thought that most of our customers already had planners and would only buy stencils from us. We didn't really expect to sell many planners, we just wanted to offer a small range in case people asked for it (which they occasionally did).
Our first order was for three solid color planners in teal, pink, and navy and it cost us about $4000, which seemed like a big risk. What if the quality was not good? What if people didn't want to buy them at all? They all wanted to tell me their horror stories about dealing with factories abroad. These concerns were unfounded as we and our customers were very happy with it. Offering our own range of planners was a brilliant business move as it allowed us to reach customers who were not yet 'planner addicts'.
We started out by offering starter packs with a planner, dividers, and lots of inserts, which were very popular. Now our line of planners is an important part of who we are and our identity. We have a great relationship with our overseas factory and would love to visit them in person one day. Creating new planner designs is exciting as many of the current planners available from other brands are very simple.
Our "Secret Garden" planner
Describes the process of creating a business.
I was very fortunate that my target market was actually the community I already belonged to: planner addicts. I was part of a Facebook group called Planner Addicts Australia (I'm still a part of it) so I was able to get involved with this group when I started. Since there were very few quality planner insert options on the market at the time, many people in this group were willing to give me a try (despite my shocking product photography, buff logo, etc.). Being on Etsy also gave me access to a lot of organic traffic, and I think a lot of people originally bought from me because I offered custom designs. As I started getting good reviews and adding more products to my store, it became more and more important.
Launching Chasing Planner Peace wasn't a great plan: it was pretty spontaneous to open an Etsy shop and see what would happen.
From the start, what has worked to attract and retain customers?
We are very lucky to be selling a product that customers can keep adding extra time to. We have many customers who have placed 20 or more orders with us. Once people get hooked on planning, the new planner goodies can be something people like to enjoy on a regular basis. We have a 39.9% repeat customer rate, and that's pretty high. We also do everything we can to provide an excellent customer experience. I work very, very hard to ship orders as quickly as possible and if we make a mistake we do everything we can to fix it. If I see that someone may have made a mistake when ordering, for example, they ordered all inserts in one size but a product in a different size, I'll email them to make sure.
We use our VIP group on Facebook as a great place to connect with our customers and make them feel valued. Our VIPs receive regular updates on order fulfillment, new releases, new design input, and many of them share their Chasing Planner Peace designs and orders with the group.
One of the best things we did to increase sales was offerAdditional payment(buy a payment method now, pay later). He was very nervous at first because the fees are quite high, but it really brought a lot of new traffic to the store. Because we have a high customer return rate, any new customer we can gain is very valuable in the long run.
How are you today and what does the future hold?
At the moment our business is such that I can earn a full time salary for 10 months of the year and support my family. March and April are always very quiet for retail in general and the planning community in particular. We average $20,000 in monthly sales year-round, but we've invested heavily in manufacturing programmers and upgrading our office equipment, so our profit margins aren't always that impressive. Now we feel like we're at the stage where we can start to see healthier profit margins. Our annual sales are increasing every year, which is really great.
Don't spend too much time on "fun" things like packaging, website design, etc. If your product is good, it doesn't matter what your logo looks like.
We now print our inserts in large batches using commercial print, cut and punch equipment. This makes us much more efficient than we used to be when each order was printed directly onto A5 paper and then punched by hand. Batch printing has allowed us to really increase our "ready to ship" inventory, allowing us to fulfill orders much faster.
Our team now consists of me, my assistant Clio (who works from home and manages all of our social media and newsletters, helps with customer service, and is also a great source of new ideas and a sounding board for my thoughts) and Jane in Packing helps with the orders.
We have big plans to expand our range of inserts - there are still some styles we don't offer and we'd love to offer other products too. We really want to start selling planner stickers as there is a huge demand for them.
Did you learn anything particularly useful or beneficial starting a business?
I've learned a lot. I really took a 'progress trumps perfection' philosophy and started with no knowledge of photography, graphic design, print technology or e-commerce. Everything I learned was completed in a short time, but I think it worked in our favor to really grow as our customer base has grown as well.
We made a lot of mistakes. The things I do differently now than when I started is I don't do custom work, I calculate the value of my products, and if someone says it's too expensive, that's fine. I always say that unless some people say you're too expensive, you're not charging enough.
What platform/tools do you use for your business?
Most of our sales are running nowour websitewhat's happeningShopify. We use a paid theme fromget out of the sandbox. We also continue to sellEtsy. We get most of our traffic from Facebook, primarily by sharing our products in Facebook groups that allow ads. We have a very active one.VIP groupOn Facebook. We also get some trafficInstagram.
We have a small marketing budget, but we continue to use it.facebook adsand recently experimented with paid influencers on Instagram. We also send out a few free planners a year to brand reps who take photos of us and share them on Instagram in exchange for the free products.
Clio and I useTrelloYgoogle calendarto keep up with what the other is working on. we also useGoogle Driveto share files while Clio works from home. I usuallyquick booksfor my bookkeeping (and hire an accountant to handle all my finances).
The applications we use in ourShopifywebsite arerate me,SeligYCharge. These are great.rate meHighly Recommended: Send emails to your customers requesting verification as soon as they receive their order. Testimonials and reviews are invaluable in getting new customers to buy. We also use email marketing (we useomnidirectional shipping), but we are very conscious of sending emails only once or twice a month.
What were the most influential books, podcasts, or other resources?
One of my favorites ishow i built thisby Guy Raz. He interviews some big names and I love hearing how other entrepreneurs started their journeys. I think the most important thing I learned is that there is no right way. Some people get investors on board early and spend a lot before launching, and some people take many, many years to grow very slowly and make a lot of mistakes.
A great Australian podcast that I love isThe bite-sized retail spacecontaining extremely useful "bite-sized" tips that are really easy to implement. Host Kayla Houlihan runs a multi-million dollar skincare business here in Australia and is generous in sharing what has helped her.
Any advice for other entrepreneurs who want to start or are just starting out?
You really, absolutely don't have to have a perfect business or invest thousands of dollars in a business before you get started. Just get started and discover as you go. You're definitely going to make a lot of mistakes, but that's part of the process.
My one big piece of advice is a bit cliché, but customers are the lifeblood of your business. They are the people who put the food on your table, so be nice to them! Very often in dealer groups, I see people arguing with their customers, not communicating with them, or not helping to resolve missing packages, etc. place to come to spend money. If you can give them a good experience, they will come back and tell others about it. Focus on the long game. You may lose money on an order by issuing a refund, but overall your business will be much healthier.
Also, don't spend too much time on "fun" things like packaging, website design, etc. If your product is good, it doesn't matter what your logo looks like. We have been in business for over four years and only recently paid for a professional logo. Focus on providing a great product and service; customers don'tActuallyIt doesn't matter what your logo is.
Where can we learn more?
If you have any questions or comments, please post a comment below.
Jess Yasuda, Founder of Planner Peace
Planner Peace has provided an update on their store!
Almost 2 years ago we continue with Planner Peace to seehow did it gosince we published this article.
11 months ago we continue with Planner Peace to seehow did it gosince we published this article.
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You can start selling planners online by creating an online store using Shopify. Start by selecting one of more than 80 professional website themes then customize and personalize your store by uploading planner product listings with photos and product descriptions, and apps from the Shopify app store.How do I market my planner? ›
The best way to increase your planner sales is to reach the right audience for your specific planner. You can use social media, targeted keywords for SEO, and ads to help your planner make it into the right hands. The key is razor sharp targeting. There is no “secret sauce” to achieve this.Do people still use paper planners? ›
For people looking for a way to promote self-care and make life simpler in 2022, daily paper planners, which are available dated and undated, allow you to start writing things down any day. Paper planners are also a great way to step away from mobile phones and computers to minimize digital distractions.How much can you make selling digital planners? ›
You can make anywhere between $50-$5000 a month selling digital planners on Etsy. The key to having a successful digital planner empire is to create digital planners that customers are looking for and make them attractive and functional, making them better than the competition.Is selling digital products still profitable? ›
Digital products typically have much higher profit margins than physical products. And because you don't have any production costs to worry about, you can scale up infinitely without ever having to worry about replenishing your inventory—all of which makes for an easy and very lucrative business model.How do I start an online planner? ›
- Open Canva. Launch Canva on your web browser or app and search for Docs to begin a new visual document.
- Choose a planner template. Explore our template collection to find a planner that suits your needs. ...
- Make a custom planner. ...
- Customize away. ...
- Share and collaborate.
OPTION A) Find a reputable printing company, design your planner, and pay an upfront fee to order the minimum amount of planners you want to sell. Sell the planners straight from your website using Squarespace, Shopify, WooCommerce, or another selling platform.How to make printable planners to sell? ›
- Make a list of printable ideas. ...
- Sketch out your design idea on a piece of paper. ...
- Decide on your color scheme, logo, and other brandable features. ...
- Design your printable. ...
- Test print your printable to make sure it appears correctly on the printed page. ...
- Price your printable.
Planner salaries typically range between $45,000 and $88,000 a year. The average hourly rate for planners is $30.37 per hour. Location, education, and experience impacts how much a planner can expect to make.How many pages should a planner have? ›
(For a standard planner, with a cover page, back cover, one page for each month, and one page for each week, you'd need 66 pages.) If you're printing your planner at home using normal paper, you can use the standard print dimensions of a 9.5x11 sheet of paper.
The cost to print planners could cost anywhere from $10-$1,000 and beyond when printing with a commercial printer and depending on all the factors listed above including quantity, paper, size, page count, and more.Do people still buy digital planners? ›
Digital planners are becoming more and more popular everyday. Nowadays everyone is searching for convenience, not an extra item to remember bringing with them. This is why digital planners basically sell themselves!Are planners worth the money? ›
Your planner helps you get more done each day, and you feel less stressed. It even saves you money because you never waste money on late fees, and you use it to track your budget. If you spend a $100 on a yearly planner, that comes out to 28 cents a day. To me that's more than worth it!How big is the planner market? ›
Hence the need for a good tool to help you organize your time and tasks! The world agrees–the planning market size is estimated to be worth US $1020 million in 2021 (1) and the productivity technology industry is estimated to reach US $9.27 billion in 2022 (2).Can I make 3000 a month on Etsy? ›
Although the true answer to this question falls in the “it depends” category, it's not uncommon for neural sellers to make between 10 and $100 a week as they are getting started. That being said, it's not uncommon to see sellers making $3,000 dollars per month or more if they launched several products in their niche.How much can you make selling Printables? ›
How Much Can I Make Selling Printables On Etsy? You can expect to earn about $10-100 a week at the start. Usually a shop that is set up correctly (good quality products in the right niche) can make one sale per day pretty early. A shop with stable sales can earn about $1,000 or more, which could be quite profitable.How can I make extra money selling digital products? ›
- Create a great product. The first criteria for creating digital products is to add value to your customers' life. ...
- Promote a lead magnet. ...
- Start an affiliate program. ...
- Collect preorders. ...
- Offer a money-back guarantee.
- Build an Audience Before You Build a Product. ...
- Run a Pre-Launch Campaign. ...
- Partner With Bloggers and Influencers. ...
- Join an Online Marketplace. ...
- Host an Online Challenge. ...
- Present at an Online Summit. ...
- Create a Content Marketing Funnel. ...
- Gather Persuasive Social Proof.
Food, water, clothing, sleep, and shelter are the bare necessities for anyone's survival. For many people, these basic needs can not be met without the aid of charitable organizations. A reliable place to receive a meal can be what's needed for a person to focus on obtaining higher needs.What kind of digital art sells best? ›
- Stock images.
- Coloring pages.
- Editable images.
- Digital cards.
- Site templates.
- Fan art.
- Keynotes. One of the most popular software to use to create digital planners is Keynotes. ...
- Microsoft PowerPoint. PowerPoint is for all users with access to Microsoft Office. ...
- Adobe InDesign. ...
- Google Slides. ...
To sell a digital planner template kit, an easy way to do this is to create your planner in Canva. Canva is not only a platform for creating incredible designs and has all the tools you need, but it also has a helpful tool to share a template.Is digital planners a good business? ›
A digital planning business can be an excellent source of passive income, but only if you know how to do it right. This is not only about channeling your inner artist and making different templates. From design planning and development to marketing, things can get overwhelming really fast.Do I need to copyright my planner? ›
While protecting your work is important, it's not necessary to put a copyright line on each page of your planner—we've seen a few instances where it was worked into the footer of every page throughout the design. Putting this information on just one page is sufficient.Is it better to sell to publisher or self publish? ›
For 97% of authors, the answer is very clear: self-publishing is the right choice. For the other 1% of authors, the answer is very clear in the other direction: traditional publishing is the better choice.Can I create a planner in Canva and sell it? ›
Can I legally sell the designs I create on Canva? Yes, as long as you stick to the Permitted Uses when you're using our Content (see Section 5 of our Content License Agreement for full details).What kind of printables to sell? ›
- Business card templates. ...
- Crochet or knitting patterns. ...
- Sewing patterns and instructions. ...
- Flash cards or teaching materials. ...
- SVG graphics. ...
- Clipart. ...
- Coloring pages. ...
- Worksheets or activity books.
Luckily, there are plenty of side gigs that don't call for much human interaction. One of them is selling printable items people buy online and download then print on their own. Etsy is rife with printable sellers and is one possible site on which to sell them.Which planners make the most money? ›
Due to the nature of this role, luxury planners typically earn a higher salary than other types of event planners. In fact, the average salary for a luxury event planner is $80,000+.What does a planner do daily? ›
Daily planners help you to prioritize work according to your needs and goals, track your progress and execute the plan properly. They simply make your lives easier. Daily planning can involve writing down the daily schedule, a to-do list, budget, issues of concern, habit trackers, affirmations, and so on.
- Daily Task List.
- Bullet Journaling.
- Daily, Monthly, Yearly Overview.
- Random Notes.
- Home & Office.
- Gratitude List.
What is the page count of each size 12 month planner? A: Our Weekly planners range from 90 - 120 pages depending on the layout (180-240 front and back). Our 12-month Daily planners have 220 pages (440 front and back).What are the three types of planners? ›
- Digital Planners. Digital planners are a type of planner that uses digital planner tools to help you plan your day, week, or month. ...
- Paper Planners. Paper planners are a type of planning tool that helps you organize your thoughts and ideas. ...
- Printable Planners. ...
- Personal Planner Apps.
The Top 3 List is a list of 3 prioritized daily tasks that you need to focus on for the day.How do planners make money? ›
Some party planners may work for a catering company, event planning company, or other type of organization that specializes in event planning. Party planners typically make money by charging a planning fee, which is a flat fee or an hourly rate, and/or by taking a percentage of the total cost of the event.How long does it take to make a planner? ›
All up it takes about 3 months and I would say from 150 up to 200 hours to design a planner set, make it editable PDF's in the various colors, write the product descriptions, create the photos etc.Is there demand for digital planners? ›
As we all spend more and more of our time online, more savvy entrepreneurs are making a living at designing and selling their unique digital products. There are huge markets for these products and digital planners are in hot demand for anyone who wants to earn a passive income.Is there a market for planners? ›
Diaries & Planners Market Projected to Surpass 1305.7 million USD and Grow at a 4.1% CAGR During the 2021-2028 Forecast Timeframe [93 Pages Report]Is it worth it to sell digital planners on Etsy? ›
One of the best side hustles is selling printable planners on Etsy. This is because you can create printables from home on your own schedule, and you can put as little or as much time as you want into this side hustle. In other words, it's one of the most flexible side hustles out there.What are some disadvantages of being a planner? ›
- Rigidity. ...
- Misdirected Planning. ...
- Time consuming. ...
- Probability in planning. ...
- False sense of security. ...
I aim for at least a 28 lb paper, they are a little easier to find, or when I can find it, a 32 lb paper. 32 lb paper is my favorite paper, and the best paper for planner inserts. But, the short answer to what is the best paper for planner inserts- is any 28-32 lb paper!Why do people buy planners? ›
Effective scheduling is a crucial part of time management. You achieve the best results when you prioritize and plan your tasks before working on them. Using a daily planner to schedule the exact time for office tasks, personal errands, appointments and so on ensures that you prepare well for these events.How much is the planner industry worth? ›
The market size of the party and event planner sector in the United States was 4.08 billion U.S. dollars.in 2021, up from the previous year's total of 3.71 billion U.S. dollars. In 2022, the market size of this sector was forecast to remain relatively unchanged at 4.08 billion U.S. dollars.What is the difference between digital and paper planners? ›
Traditional planners are tactile, customizable, and don't require a power source or internet connection, but can be limited in space, editing, and sharing. Digital planning is more accessible, customizable, and has a wider range of features, but requires power and an internet connection, and may be less tactile.How competitive is the event planning industry? ›
The role of an event planner
As a new business owner, you will quickly learn that event planning is a highly competitive and difficult industry. There are only so many events to plan and few people to hire. When you decide to work for yourself, there is nothing more important than finding the best people for your team.
Can I legally sell the designs I create on Canva? Yes, as long as you stick to the Permitted Uses when you're using our Content (see Section 5 of our Content License Agreement for full details).Can you really make money selling digital planners on Etsy? ›
This side hustle can bring in thousands per month!
If so, then you may be interested in learning how to sell digital planners on Etsy. This is a great way to earn some extra income, and it's a fun and creative way to share your planner designs with the world.
Setting up Etsy is very simple. Etsy guides you step by step and there is no way you can go wrong. Whether you're selling one digital planner or thousands of digital planners, Etsy will provide you with the same simple service that allows you to grow with your customer's needs with no extra fuss or fuss.What app do people use for digital planners? ›
|GoodNotes 5||This is the most popular digital planning app|
|Notability||One of the best note-taking apps for students|
|ZoomNotes||ZoomNotes is a feature-rich application|
|Xodo||Free app compatible with iOS, Android & Windows|
- Sign up. Become a contributor with a single click. Hobbyist or pro, it doesn't matter - we'd love to have you.
- Upload your work. Upload your items, either individually or as a collection. ...
- Start earning. Earn every time our users use your item when they design in Canva.
Can you sell Canva designs on Etsy? The simple answer is yes; you can sell these digital products on Etsy.Can I make digital planner on Canva and sell it on Etsy? ›
That is completely possible! Canva is a great way to create products easily and turn them into an income. And Etsy is the place to do this! Etsy has a large digital products marketplace, where buyers specifically seek out the type of digital product they need.How much do Etsy Printables make? ›
How Much Can I Make Selling Printables On Etsy? You can expect to earn about $10-100 a week at the start. Usually a shop that is set up correctly (good quality products in the right niche) can make one sale per day pretty early. A shop with stable sales can earn about $1,000 or more, which could be quite profitable.How much does Etsy take per digital sale? ›
Etsy collects a 6.5% transaction fee in your indicated listing currency for every sale you make. Once a customer purchases from your store, the transaction fee will automatically process for Etsy Payments users. Etsy's transaction fees are a percentage of the total cost of the product, shipping, and gift wrapping.How much can you make selling planners on Etsy? ›
You can earn $1,000 a month or much more depending on how much time you put into this side hustle. Even just earning $500 a month can pay for groceries or a couple of house bills, which is a big deal. If you've been wanting to start a side hustle, take this as a sign to start today.How do I promote my digital planner? ›
After creating digital planners comes marketing. You need to put them in front of your potential customers, or else they wouldn't sell. Look into SEO, email marketing, and social media marketing to showcase your products.